Redefining the regional digital entertainment platform

Product Design • TV App Design • Visual Design
Timeline: 6 Months
Launched in 2017 by SVF Entertainment Pvt Ltd, Hoichoi is a global video streaming platform offering Bengali content. Aiming to expand on-demand video consumption, Hoichoi wanted to re-launch as a modern digital entertainment platform across web, mobile, and Smart TV apps.

Challenges

This project involved creating a unified workflow aligned with diverse platform guidelines for cross-platform consistency. Additionally, I had to redefine accessibility standards for regional OTT platforms to meet the needs of a global user base. I tackled these challenges with a product-centric approach prioritising functionality and user experience.

Defining the Goals

Initial research revealed inconsistencies in navigation and user experience across platforms. The lack of individual profiles within a single login lacked personalised settings. Users also had trouble finding essential content-related information. Based on these insights, I defined the following as the redesign goals
Seamless Viewing Experience
Personalization
Enhanced Discoverability
TV App homepage
Top 10 card hover
Normal tray card hover
Language selector on web & mobile
Parental controls settings
My hoichoi (personal space) - mWeb
TV interaction guidelines

My role and responsibilities:

  • Collaborated with a Product/UX Consultant to define project goals based on thorough research.
  • Developed and implemented a comprehensive design system tailored to the unique guidelines of each platform.
  • Solely responsible for all visual designs and prototypes, ensuring cohesive and high-quality outputs.
  • Gained valuable experience in TV UI design, deepening my understanding of accessibility and interaction across various platforms.

Back to work

Next (Website Redesign)